Astara (brand): Difference between revisions
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{{Short description|Home textiles brand of Mohan Spintex}} | |||
{{Infobox | {{Infobox | ||
| title = Astara | | title = Astara | ||
| image = [[File:Astara store, Vijayawada.jpg|250px]] | | image = [[File:Astara store, Vijayawada.jpg|250px]] | ||
| caption = The Astara outlet in Vijayawada at its opening | | caption = The Astara outlet in Vijayawada at its opening | ||
| label1 = Product type | data1 = | | label1 = Product type | data1 = Home textiles | ||
| label2 = Owner | data2 = [[Mohan Spintex India Limited]] | | label2 = Owner | data2 = [[Mohan Spintex India Limited]] | ||
| label3 = Country | data3 = India | | label3 = Country | data3 = India | ||
| label4 = Market | data4 = Domestic (India) | | label4 = Market | data4 = Domestic (India) | ||
| label5 = Launched | data5 = 2020<ref name="astarafranchise" /> | |||
| label6 = Channels | data6 = Exclusive stores, franchise outlets, Amazon, AJIO<ref name="tm2022jan" /><ref name="astarafranchise" /> | |||
}} | }} | ||
'''Astara''' is a home-textiles brand owned by [[Mohan Spintex India Limited]] (MSIL). The company launched it for the Indian domestic market, extending its business from manufacturing for other brands to selling under its own name.<ref name="tm2022">{{Ref tm2022}}</ref><ref name="msilhome">{{Ref msilhome}}</ref> | '''Astara''' is a home-textiles brand owned by [[Mohan Spintex India Limited]] (MSIL). The company launched it for the Indian domestic market, extending its business from manufacturing for other brands to selling under its own name.<ref name="tm2022">{{Ref tm2022}}</ref><ref name="msilhome">{{Ref msilhome}}</ref> | ||
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== Products == | == Products == | ||
{{Awaiting input|Sales and Marketing|section=section|The | Astara is a '''premium bed linen''' range.<ref name="astarafranchise" /><ref name="tm2022jan" /> Its products come from the company's own [[Home textiles division|home textiles division]], which makes sheets, sheet sets, pillowcases, duvet covers, quilts and comforters.<ref name="tm2022" /> | ||
== Retail and franchising == | |||
By January 2022 Astara was sold through exclusive stores and on the online marketplaces [[wikipedia:Amazon (company)|Amazon]] and AJIO.<ref name="tm2022jan" /> The brand began operating and franchising in 2020. Its franchise listing seeks partners in Andhra Pradesh, Telangana, Karnataka and Maharashtra, preferably for 300–400 sq ft stores in shopping malls, and reports fewer than ten franchise outlets.<ref name="astarafranchise" /> | |||
{{Awaiting input|Sales and Marketing|section=section|The current number of stores, price range and online sales figures should be supplied by Sales and Marketing.}} | |||
== See also == | == See also == | ||
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== References == | == References == | ||
{{Reflist}} | {{Reflist|refs= | ||
<ref name="astarafranchise">{{Ref astarafranchise}}</ref> | |||
<ref name="tm2022jan">{{Ref tm2022jan}}</ref> | |||
}} | |||
{{Mohan Spintex}} | {{Mohan Spintex}} | ||
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[[Category:Mohan Spintex India Limited]] | [[Category:Mohan Spintex India Limited]] | ||
[[Category:Brands of Mohan Spintex India Limited]] | [[Category:Brands of Mohan Spintex India Limited]] | ||
[[te:అస్తారా (బ్రాండ్)]] | |||